Not convinced? Read our glowing reviews.

I know we're the new kids on the block...It's hard to trust a new clothing brand. You don't know what that Soft tee is going to look, or more importantly, feel like. Well, don't take our word for it. We have already sent out hundreds to parents, kids, reviewers and more. Read some of the reviews and feedback we've been getting. We're incredibly pleased and grateful!

Honor MLK Day and give to Red Cross with Soft Weekend Sale

25% off purchases of $50 or more, plus we will donate $1 for every sale to the RED CROSS HAITI fund. Help us to honor MLK day, and continue our mission to help with Haiti relief. Now through January 18th at midnight. Use this code at checkout: weekendsale

Today is the day! Soft is officially launching our BASICS collection, designed for sensory sensitive dressers! We have some great offers to celebrate!

(free tee with any purchase--just put it in your shopping cart, and use code: launchsale at checkout. one per order through January 15)

(free ups ground shipping on orders of $50.00 or more! CODE at checkout: softlaunch. Limited time only)

(Buy one dress, get the second one half off--one only per purchase/mailing address--through Jan. 10, 2010)